{"id":1138,"date":"2025-07-01T09:41:06","date_gmt":"2025-07-01T07:41:06","guid":{"rendered":"https:\/\/wpml.transparencyandtruth.ch\/?post_type=ressource&p=1138"},"modified":"2025-10-07T14:47:31","modified_gmt":"2025-10-07T12:47:31","slug":"rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community","status":"publish","type":"ressource","link":"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/","title":{"rendered":"Rainbow smoke screen: when industry presents itself as an ally of the LGBTIQ+ community"},"content":{"rendered":"\n

The tobacco industry readily presents itself as an ally of the LGBTIQ+ community by funding associations and promoting messages of inclusion.<\/strong><\/p>\n\n\n\n

However, this inclusive stance masks a much more ambivalent reality: for decades, the industry has specifically targeted this community through advertising campaigns. Furthermore, in Switzerland, the tobacco industry financially supports the UDC, a conservative party that systematically opposes the rights of LGBTIQ+ people.<\/p>\n\n\n\n

In the spring of 2025, cigarette manufacturers removed pages from their website describing their commitment to LGBTIQ+ people. They also stopped communicating on this topic on social media. Their support for the LGBT cause thus appears to be an opportunistic communication tool, abandoned as soon as it no longer serves their political or commercial interests.<\/p>\n","protected":false},"excerpt":{"rendered":"

The tobacco industry readily presents itself as an ally of the LGBTIQ+ community by funding associations and promoting messages of inclusion. However, this inclusive stance masks a much more ambivalent reality: for decades, the industry has specifically targeted this community through advertising campaigns. Furthermore, in Switzerland, the tobacco industry financially supports the UDC, a conservative […]<\/p>\n","protected":false},"featured_media":1145,"template":"","ressource_category":[51],"ressource_type_category":[54],"class_list":["post-1138","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","ressource_category-public-opinion","ressource_type_category-dossier"],"acf":[],"yoast_head":"\nRainbow smoke screen: when industry presents itself as an ally of the LGBTIQ+ community - Transparency and Truth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rainbow smoke screen: when industry presents itself as an ally of the LGBTIQ+ community - Transparency and Truth\" \/>\n<meta property=\"og:description\" content=\"The tobacco industry readily presents itself as an ally of the LGBTIQ+ community by funding associations and promoting messages of inclusion. However, this inclusive stance masks a much more ambivalent reality: for decades, the industry has specifically targeted this community through advertising campaigns. Furthermore, in Switzerland, the tobacco industry financially supports the UDC, a conservative […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/\" \/>\n<meta property=\"og:site_name\" content=\"Transparency and Truth\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-07T12:47:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2025\/07\/cecilie-bomstad-G8CxFhKuPDU-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/\",\"url\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/\",\"name\":\"Rainbow smoke screen: when industry presents itself as an ally of the LGBTIQ+ community - Transparency and Truth\",\"isPartOf\":{\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2025\/07\/cecilie-bomstad-G8CxFhKuPDU-unsplash-scaled.jpg\",\"datePublished\":\"2025-07-01T07:41:06+00:00\",\"dateModified\":\"2025-10-07T12:47:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/#primaryimage\",\"url\":\"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2025\/07\/cecilie-bomstad-G8CxFhKuPDU-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2025\/07\/cecilie-bomstad-G8CxFhKuPDU-unsplash-scaled.jpg\",\"width\":2560,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Rainbow smoke screen: when industry presents itself as an ally of the LGBTIQ+ community\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/#website\",\"url\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/\",\"name\":\"Transparency and Truth\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/#organization\"},\"alternateName\":\"TnT\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/#organization\",\"name\":\"Transparency and Truth\",\"alternateName\":\"TnT\",\"url\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2025\/05\/tnt_logo.png\",\"contentUrl\":\"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2025\/05\/tnt_logo.png\",\"width\":1041,\"height\":716,\"caption\":\"Transparency and Truth\"},\"image\":{\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/transparencytruth\/\",\"https:\/\/www.linkedin.com\/company\/transparency-and-truth\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rainbow smoke screen: when industry presents itself as an ally of the LGBTIQ+ community - Transparency and Truth","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/","og_locale":"en_US","og_type":"article","og_title":"Rainbow smoke screen: when industry presents itself as an ally of the LGBTIQ+ community - Transparency and Truth","og_description":"The tobacco industry readily presents itself as an ally of the LGBTIQ+ community by funding associations and promoting messages of inclusion. However, this inclusive stance masks a much more ambivalent reality: for decades, the industry has specifically targeted this community through advertising campaigns. Furthermore, in Switzerland, the tobacco industry financially supports the UDC, a conservative […]","og_url":"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/","og_site_name":"Transparency and Truth","article_modified_time":"2025-10-07T12:47:31+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2025\/07\/cecilie-bomstad-G8CxFhKuPDU-unsplash-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/","url":"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/","name":"Rainbow smoke screen: when industry presents itself as an ally of the LGBTIQ+ community - Transparency and Truth","isPartOf":{"@id":"https:\/\/wpml.transparencyandtruth.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/#primaryimage"},"image":{"@id":"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/#primaryimage"},"thumbnailUrl":"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2025\/07\/cecilie-bomstad-G8CxFhKuPDU-unsplash-scaled.jpg","datePublished":"2025-07-01T07:41:06+00:00","dateModified":"2025-10-07T12:47:31+00:00","breadcrumb":{"@id":"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/#primaryimage","url":"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2025\/07\/cecilie-bomstad-G8CxFhKuPDU-unsplash-scaled.jpg","contentUrl":"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2025\/07\/cecilie-bomstad-G8CxFhKuPDU-unsplash-scaled.jpg","width":2560,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/rainbow-smoke-screen-when-industry-presents-itself-as-an-ally-of-the-lgbtiq-community\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/wpml.transparencyandtruth.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/wpml.transparencyandtruth.ch\/en\/ressource\/"},{"@type":"ListItem","position":3,"name":"Rainbow smoke screen: when industry presents itself as an ally of the LGBTIQ+ community"}]},{"@type":"WebSite","@id":"https:\/\/wpml.transparencyandtruth.ch\/en\/#website","url":"https:\/\/wpml.transparencyandtruth.ch\/en\/","name":"Transparency and Truth","description":"","publisher":{"@id":"https:\/\/wpml.transparencyandtruth.ch\/en\/#organization"},"alternateName":"TnT","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wpml.transparencyandtruth.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wpml.transparencyandtruth.ch\/en\/#organization","name":"Transparency and Truth","alternateName":"TnT","url":"https:\/\/wpml.transparencyandtruth.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wpml.transparencyandtruth.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2025\/05\/tnt_logo.png","contentUrl":"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2025\/05\/tnt_logo.png","width":1041,"height":716,"caption":"Transparency and Truth"},"image":{"@id":"https:\/\/wpml.transparencyandtruth.ch\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/transparencytruth\/","https:\/\/www.linkedin.com\/company\/transparency-and-truth\/"]}]}},"_links":{"self":[{"href":"https:\/\/wpml.transparencyandtruth.ch\/en\/wp-json\/wp\/v2\/ressource\/1138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpml.transparencyandtruth.ch\/en\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/wpml.transparencyandtruth.ch\/en\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpml.transparencyandtruth.ch\/en\/wp-json\/wp\/v2\/media\/1145"}],"wp:attachment":[{"href":"https:\/\/wpml.transparencyandtruth.ch\/en\/wp-json\/wp\/v2\/media?parent=1138"}],"wp:term":[{"taxonomy":"ressource_category","embeddable":true,"href":"https:\/\/wpml.transparencyandtruth.ch\/en\/wp-json\/wp\/v2\/ressource_category?post=1138"},{"taxonomy":"ressource_type_category","embeddable":true,"href":"https:\/\/wpml.transparencyandtruth.ch\/en\/wp-json\/wp\/v2\/ressource_type_category?post=1138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}