{"id":949,"date":"2025-01-25T14:55:16","date_gmt":"2025-01-25T13:55:16","guid":{"rendered":"https:\/\/wpml.transparencyandtruth.ch\/?post_type=ressource&#038;p=949"},"modified":"2025-10-07T13:16:01","modified_gmt":"2025-10-07T11:16:01","slug":"coming-soon-rethorik","status":"publish","type":"ressource","link":"https:\/\/wpml.transparencyandtruth.ch\/de\/ressource\/coming-soon-rethorik\/","title":{"rendered":"Coming Soon: Rethorik"},"content":{"rendered":"\n<p>Die Wahrheit der Fakten ist f\u00fcr die Tabakindustrie \u00e4usserst sch\u00e4dlich. Aus der Perspektive des Gemeinwohls und der \u00f6ffentlichen Gesundheit ist ihre T\u00e4tigkeit nicht zu verteidigen. Aus diesem Grund setzt sie gemeinsam mit ihren politischen und wirtschaftlichen Verb\u00fcndeten verschiedene rhetorische Strategien ein. Diese zielen nacheinander darauf ab, zu verzerren, umzuformulieren, zu verbergen, zu vergleichen oder missbr\u00e4uchlich zu verallgemeinern, Zugest\u00e4ndnisse zu machen, um dann besser kontern zu k\u00f6nnen, zu diskreditieren oder ihre Position zu verst\u00e4rken. Die Aufdeckung und Inventarisierung dieser Taktiken und wiederkehrenden Muster erm\u00f6glicht es, einen Teil ihrer Wirksamkeit zu entziehen. Leider ist es deutlich zeit- und energieaufw\u00e4ndiger, falsche Informationen zu widerlegen (oder \u201eaufzukl\u00e4ren\u201c), als sie zu produzieren, wie Brandolini mit seinem Prinzip erkl\u00e4rt.<em>\u00a0Bullshit asymetry<\/em>.<\/p>\n\n\n\n<p>Dieses Dossier zeigt, was hinter den Argumentationen steckt, die die Werbung, Normalisierung und den Handel mit Tabakprodukten verteidigen. Es gibt eine rhetorische Struktur, die auf grundlegenden Prinzipien basiert: individuelle Verantwortung, die Illusion von Freiheit, mobilisierende Konzepte und Appelle an die Emotionen. Diese zu beschreiben und zu verstehen erm\u00f6glicht es, mehr Klarheit zu gewinnen \u2013 ein weiterer Schritt in Richtung Transparenz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Wahrheit der Fakten ist f\u00fcr die Tabakindustrie \u00e4usserst sch\u00e4dlich. Aus der Perspektive des Gemeinwohls und der \u00f6ffentlichen Gesundheit ist ihre T\u00e4tigkeit nicht zu verteidigen. Aus diesem Grund setzt sie gemeinsam mit ihren politischen und wirtschaftlichen Verb\u00fcndeten verschiedene rhetorische Strategien ein. Diese zielen nacheinander darauf ab, zu verzerren, umzuformulieren, zu verbergen, zu vergleichen oder missbr\u00e4uchlich [&hellip;]<\/p>\n","protected":false},"featured_media":943,"template":"","ressource_category":[38],"ressource_type_category":[39,41],"class_list":["post-949","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","ressource_category-offentliche-meinung","ressource_type_category-coming-soon","ressource_type_category-themendossier"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coming Soon: Rethorik - Transparency and Truth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpml.transparencyandtruth.ch\/de\/ressource\/coming-soon-rethorik\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coming Soon: Rethorik - Transparency and Truth\" \/>\n<meta property=\"og:description\" content=\"Die Wahrheit der Fakten ist f\u00fcr die Tabakindustrie \u00e4usserst sch\u00e4dlich. 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