{"id":1978,"date":"2025-10-30T16:28:44","date_gmt":"2025-10-30T15:28:44","guid":{"rendered":"https:\/\/wpml.transparencyandtruth.ch\/?post_type=ressource&#038;p=1978"},"modified":"2025-10-19T16:45:51","modified_gmt":"2025-10-19T14:45:51","slug":"selbstregulierung","status":"publish","type":"ressource","link":"https:\/\/wpml.transparencyandtruth.ch\/de\/ressource\/selbstregulierung\/","title":{"rendered":"Selbstregulierung"},"content":{"rendered":"\n<p><strong>Um ihr Image zu verbessern und sich engagiert zu zeigen, ver\u00f6ffentlicht die Tabakindustrie Kodizes f\u00fcr verantwortungsbewusstes Marketing.<\/strong><\/p>\n\n\n\n<p>In Wirklichkeit handelt es sich dabei um PR-Instrumente, die keine wesentlichen Massnahmen zur Reduzierung des Konsums nikotinhaltiger Produkte enthalten. Diese Selbstregulierung weist aus Sicht der \u00f6ffentlichen Gesundheit erhebliche M\u00e4ngel auf: keine wirklichen Sanktionen, keine Transparenz und Alibi-Massnahmen.<\/p>\n\n\n\n<p>Aus Sicht der Industrie ist sie jedoch sehr n\u00fctzlich, um die Beh\u00f6rden und die \u00d6ffentlichkeit davon zu \u00fcberzeugen, dass eine weitere Regulierung ihrer Aktivit\u00e4ten unn\u00f6tig ist. In der Schweiz haben die Zigarettenhersteller, um an Glaubw\u00fcrdigkeit zu gewinnen, eine Vereinbarung mit der Schweizerischen Lauterkeitskommission, der Selbstregulierungsstelle der Werbebranche, geschlossen. Die Vereinbarung weist dieselben gravierenden M\u00e4ngel auf, die auch in den Selbstregulierungskodizes weltweit zu finden sind.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um ihr Image zu verbessern und sich engagiert zu zeigen, ver\u00f6ffentlicht die Tabakindustrie Kodizes f\u00fcr verantwortungsbewusstes Marketing. In Wirklichkeit handelt es sich dabei um PR-Instrumente, die keine wesentlichen Massnahmen zur Reduzierung des Konsums nikotinhaltiger Produkte enthalten. Diese Selbstregulierung weist aus Sicht der \u00f6ffentlichen Gesundheit erhebliche M\u00e4ngel auf: keine wirklichen Sanktionen, keine Transparenz und Alibi-Massnahmen. Aus [&hellip;]<\/p>\n","protected":false},"featured_media":1977,"template":"","ressource_category":[36],"ressource_type_category":[41],"class_list":["post-1978","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","ressource_category-marketing","ressource_type_category-themendossier"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selbstregulierung - Transparency and Truth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpml.transparencyandtruth.ch\/de\/ressource\/selbstregulierung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selbstregulierung - Transparency and Truth\" \/>\n<meta property=\"og:description\" content=\"Um ihr Image zu verbessern und sich engagiert zu zeigen, ver\u00f6ffentlicht die Tabakindustrie Kodizes f\u00fcr verantwortungsbewusstes Marketing. 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