{"id":1334,"date":"2025-05-12T14:35:14","date_gmt":"2025-05-12T12:35:14","guid":{"rendered":"https:\/\/wpml.transparencyandtruth.ch\/?page_id=1334"},"modified":"2025-10-21T16:49:29","modified_gmt":"2025-10-21T14:49:29","slug":"unsere-themen","status":"publish","type":"page","link":"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/","title":{"rendered":"Unsere Themen"},"content":{"rendered":"\n

<\/p>\n\n\n

\"\"<\/p>\n\n\n

Marketing<\/a> Die Tabakindustrie setzt gezielt auf Marketing- und Sponsoringstrategien, die speziell auf Kinder und Jugendliche zugeschnitten sind. Indem sie ihre Produkte mit beliebten Aktivit\u00e4ten und einem attraktiven Image verkn\u00fcpft, versucht sie, den Konsum bereits im jungen Alter zu normalisieren \u2013 und sich so eine neue Generation von Konsumierenden zu sichern.<\/p>\n\n\n\n

\u00d6ffentlichen Meinung<\/a> Die Tabakindustrie bem\u00fcht sich aktiv darum, die \u00f6ffentliche Meinungsbildung zu steuern und Einfluss auf Entscheidungstragende in Politik und Wirtschaft zu nehmen. Indem sie ihr wirtschaftliches Gewicht und ausgew\u00e4hlte Corporate Social Responsibility Aktivit\u00e4ten betont, versucht sie, regulatorische Massnahmen abzuschw\u00e4chen und politische Rahmenbedingungen zugunsten ihrer kommerziellen Interessen zu gestalten.<\/p>\n\n\n\n

Neue Produkte<\/a> Durch die Einf\u00fchrung einer Vielzahl neuer Produkte (E-Zigaretten, Nikotinbeutel, erhitzter Tabak usw.) versucht die Tabakindustrie, ihre Zukunft zu sichern, indem sie einen umfassenden Nikotinmarkt schafft. Dabei instrumentalisiert sie undifferenziert das Schadensminderungspotenzial einiger dieser Produkte als propagandistisches Argument \u2013 mit dem Ziel, Tabakkontrollpolitiken zu unterlaufen und \u00fcberh\u00f6hte Gewinnmargen zu erzielen. Gleichzeitig f\u00fchrt sie neue Generationen gezielt in die Nikotinabh\u00e4ngigkeit.<\/p>\n\n\n\n

Hochschulen<\/a> Die Tabakindustrie \u00fcbt gezielten Einfluss auf akademische Institutionen aus, indem sie Forschungsprojekte finanziert und Kooperationen mit Wissenschaftler:innen eingeht. Diese Strategie zielt darauf ab, wissenschaftliche Legitimit\u00e4t zu erlangen, Verb\u00fcndete innerhalb der Institutionen zu gewinnen, bedrohliche Forschung zu neutralisieren und die wissenschaftliche Literatur mit Studien zu durchsetzen, die Zweifel s\u00e4en und Unwissenheit f\u00f6rdern.<\/p>\n\n\n\n

Umwelt<\/a> Die Tabakindustrie verursacht entlang ihrer gesamten Produktionskette erhebliche Umweltsch\u00e4den. Dennoch versucht sie, sich durch gezielte Kommunikationskampagnen ein umweltfreundliches Image zu geben. Dabei lenkt sie von ihrer eigenen Verantwortung ab, indem sie den Umwelteinfluss des Rauchens den Konsumierenden zuschreibt.<\/p>\n\n\n\n

Menschenrechte<\/a> Um ihre Gewinne zu steigern, greift die Tabakindustrie regelm\u00e4ssig zu Praktiken, die grundlegende Menschenrechte systematisch verletzen. Gleichzeitig versucht sie, sich als verantwortungsbewusster Akteur im Bereich der Menschenrechte zu pr\u00e4sentieren \u2013 und kaschiert so die Realit\u00e4t ihres Handelns.<\/p>\n","protected":false},"excerpt":{"rendered":"

Entdecken Sie die Manipulationsstrategien der Tabakindustrie!<\/p>\n","protected":false},"author":3,"featured_media":960,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-1334","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nUnsere Themen - Transparency and Truth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unsere Themen - Transparency and Truth\" \/>\n<meta property=\"og:description\" content=\"Entdecken Sie die Manipulationsstrategien der Tabakindustrie!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/\" \/>\n<meta property=\"og:site_name\" content=\"Transparency and Truth\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-21T14:49:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2024\/11\/sivani-bandaru-bczrpU9n8f4-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/\",\"url\":\"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/\",\"name\":\"Unsere Themen - Transparency and Truth\",\"isPartOf\":{\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2024\/11\/sivani-bandaru-bczrpU9n8f4-unsplash-scaled.jpg\",\"datePublished\":\"2025-05-12T12:35:14+00:00\",\"dateModified\":\"2025-10-21T14:49:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/#primaryimage\",\"url\":\"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2024\/11\/sivani-bandaru-bczrpU9n8f4-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2024\/11\/sivani-bandaru-bczrpU9n8f4-unsplash-scaled.jpg\",\"width\":1440,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/wpml.transparencyandtruth.ch\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unsere Themen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/de\/#website\",\"url\":\"https:\/\/wpml.transparencyandtruth.ch\/de\/\",\"name\":\"Transparency and Truth\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/de\/#organization\"},\"alternateName\":\"TnT\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wpml.transparencyandtruth.ch\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/de\/#organization\",\"name\":\"Transparency and Truth\",\"alternateName\":\"TnT\",\"url\":\"https:\/\/wpml.transparencyandtruth.ch\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2025\/05\/tnt_logo.png\",\"contentUrl\":\"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2025\/05\/tnt_logo.png\",\"width\":1041,\"height\":716,\"caption\":\"Transparency and Truth\"},\"image\":{\"@id\":\"https:\/\/wpml.transparencyandtruth.ch\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/transparencytruth\/\",\"https:\/\/www.linkedin.com\/company\/transparency-and-truth\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unsere Themen - Transparency and Truth","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/","og_locale":"de_DE","og_type":"article","og_title":"Unsere Themen - Transparency and Truth","og_description":"Entdecken Sie die Manipulationsstrategien der Tabakindustrie!","og_url":"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/","og_site_name":"Transparency and Truth","article_modified_time":"2025-10-21T14:49:29+00:00","og_image":[{"width":1440,"height":2560,"url":"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2024\/11\/sivani-bandaru-bczrpU9n8f4-unsplash-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/","url":"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/","name":"Unsere Themen - Transparency and Truth","isPartOf":{"@id":"https:\/\/wpml.transparencyandtruth.ch\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/#primaryimage"},"image":{"@id":"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/#primaryimage"},"thumbnailUrl":"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2024\/11\/sivani-bandaru-bczrpU9n8f4-unsplash-scaled.jpg","datePublished":"2025-05-12T12:35:14+00:00","dateModified":"2025-10-21T14:49:29+00:00","breadcrumb":{"@id":"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/#primaryimage","url":"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2024\/11\/sivani-bandaru-bczrpU9n8f4-unsplash-scaled.jpg","contentUrl":"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2024\/11\/sivani-bandaru-bczrpU9n8f4-unsplash-scaled.jpg","width":1440,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/wpml.transparencyandtruth.ch\/de\/unsere-themen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/wpml.transparencyandtruth.ch\/de\/"},{"@type":"ListItem","position":2,"name":"Unsere Themen"}]},{"@type":"WebSite","@id":"https:\/\/wpml.transparencyandtruth.ch\/de\/#website","url":"https:\/\/wpml.transparencyandtruth.ch\/de\/","name":"Transparency and Truth","description":"","publisher":{"@id":"https:\/\/wpml.transparencyandtruth.ch\/de\/#organization"},"alternateName":"TnT","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wpml.transparencyandtruth.ch\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/wpml.transparencyandtruth.ch\/de\/#organization","name":"Transparency and Truth","alternateName":"TnT","url":"https:\/\/wpml.transparencyandtruth.ch\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/wpml.transparencyandtruth.ch\/de\/#\/schema\/logo\/image\/","url":"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2025\/05\/tnt_logo.png","contentUrl":"https:\/\/wpml.transparencyandtruth.ch\/wp-content\/uploads\/2025\/05\/tnt_logo.png","width":1041,"height":716,"caption":"Transparency and Truth"},"image":{"@id":"https:\/\/wpml.transparencyandtruth.ch\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/transparencytruth\/","https:\/\/www.linkedin.com\/company\/transparency-and-truth\/"]}]}},"_links":{"self":[{"href":"https:\/\/wpml.transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/pages\/1334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpml.transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wpml.transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wpml.transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wpml.transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/comments?post=1334"}],"version-history":[{"count":14,"href":"https:\/\/wpml.transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/pages\/1334\/revisions"}],"predecessor-version":[{"id":2094,"href":"https:\/\/wpml.transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/pages\/1334\/revisions\/2094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpml.transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/media\/960"}],"wp:attachment":[{"href":"https:\/\/wpml.transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/media?parent=1334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpml.transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/categories?post=1334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpml.transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/tags?post=1334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}